Twitter Overload at Events?
Posted by John
Over the last 12 months, Twitter usage has accelerated at conferences, trade shows and other large events. Twitter, however, is starting to become a victim of its own popularity. With so many attendees using #event tags, the volume of twittering is start to overload attendees undermining its utility as a real-time communication platform. This is exactly what happened at SXSW this year. This points to a more general content organization and collaboration problem that needs to be solved. Stay tuned for more from Zerista on this!