Posted by John
Thu, 28 May 2009 23:09:00 GMT
"The Zerista application is the perfect dashboard for managing conference meetings, messages, while also prospecting......in the past, I would go to a meeting thinking I'm missing something. With your tool I feel like my prep time is well spent and assured I'm not missing a beat. Well done! Thanks again for the tool." -Exhibitor
“Just a note to say how much I am enjoying using Zerista. Thanks for providing this great tool! “ -Attendee
“Great tool. Really enjoying it!” -Attendee
As highlighted by the user quotes above, the Zerista application had a significant impact on the event experience for attendees and exhibitors. The event organizer's intent was to significantly improve the event ROI for attendees and exhibitors. Zerista played a key piece in achieving this objective.
Customer Needs:
• Increase meetings between attendees and exhibitors
• Increase networking between attendees
• Decrease the planning effort for attendees
Solution:
The Zerista team worked closely with the event producer to deliver a custom Social Event Site that delivered the following key features:
• Attendee directory and integrated networking tools
• Exhibitor directory and integrated networking tools
• 1:1 meeting scheduler
• Real-time event feed with aggregated social media content (youtube, flickr, etc.)
Return-on-Investment (ROI):
The solution generated a significant ROI that substantially exceeded expectations:
• More than 14,000 messages, meetings and contacts created
• More than 800 1:1 meetings scheduled
• Roughly 80% of exhibitors and 50% of attendees used the application
• Exhibitors scheduled 40% to 80% more meetings due to Zerista
Feel free to contact us with questions or comments.
Posted in Conferences, Features | Tags at, conferences, event, media, of, ROI, site, social | no comments
Posted by John
Thu, 16 Apr 2009 17:45:00 GMT
"The finished product looks fantastic, and the best part is people are already using it. We're really excited and hope that this rubs off on the membership and makes the event that much better." -Conference & Trade Show Organizer
We recently completed a successful project for a leading financial services conference and trade show. Given the turmoil in the financial services industry and resulting cutbacks in event attendance at financial services events, this client was focused on differentiating their event vs. competing events. Since attendees and exhibitors are reducing the number of events they attend, this client wanted to make sure that their event stands out and, as a result, remains the preferred event within their industry niche for attendees and exhibitors.
The client perceived the use of social networking as a key point for differentiation. This client took a multi-platform strategy that includes both general purpose social networks (LinkedIn, Facebook, Twitter) and event-specific social networks (Zerista). They decided to use Zerista to meet a significant functionality gap within the general purpose platforms: in-depth event-specific social networking and scheduling functionality.
Key functionality provided by Zerista included the capabilities to:
- Search a complete attendee directory
- Schedule 1:1 meetings with other attendees
- See who else is attending specific sessions, keynotes, and workshops
- Build and export a personalized schedule and itinerary
The solution had a significant impact on the conference experience:
- More than 3,000 messages, contacts, and meetings were created within the solution
- More than 475 attendees created event-specific profiles to share with other attendees
- Strong positive feedback from users
To read more about this case study, please click here: Financial Services Case Study.
Posted in Conferences, Features, Events | Tags at, conferences, differentiation, event, events, financial, media, services, social, tradeshows | no comments
Posted by John
Sun, 15 Mar 2009 22:19:00 GMT
Over the last 12 months, Twitter usage has accelerated at conferences, trade shows and other large events. Twitter, however, is starting to become a victim of its own popularity. With so many attendees using #event tags, the volume of twittering is start to overload attendees undermining its utility as a real-time communication platform. This is exactly what happened at SXSW this year. This points to a more general content organization and collaboration problem that needs to be solved. Stay tuned for more from Zerista on this!
Posted in Conferences, Features | Tags at, conferences, overolad, twitter | no comments
