We’ve been working on an exciting project with the Great American Beer Festival 2009. We’ve launched an event networking site that enables attendees and breweries to connect in a unique way before, during and after the event.
“Zerista provides our core stakeholders – breweries and attendees – another great way to get excited about the GABF with a custom-branded networking enviiornment designed with event-specific features.”
-Cindy Jones, Sales & Marketing Director of the Brewers Association
What’s in it for breweries exhibit? On the GABF event networking site, breweries can:
- Create a brewery profile to be shared with attendees
- Enable attendees to follow a brewery on a personalized list
- Share information about their brewery and beers they’ve entered at the festival
- Share a YouTube welcome message with attendees
- Enable attendees to send messages to their brewery
- Schedule meetings at their booth with attendees
- Breweries that update their profiles gain additional promotion opportunities
What’s in it for GABF attendees? On the GABF event networking site, attendees can:
- Create a personal list of breweries they’d like to visit
- Network with fellow attendees and brewers
- Share a personal profile with other attendees
- Send messages and set up meetings
- Browse an interactive online festival map
- Participate in online conversations about GABF
- Stay tuned to the buzz of what’s happening at GABF
GABF Event Networking Site Homepage:
Example GABF Exhibitor Profile:
Example Conversation Thread:
Posted by John Kanarowski 
