Zerista

We recently launched our largest event social network to date.  The network is for the roughly 50,000 attendee and 1,300 exhibitor Mobile World Congress in Barcelona. We’re really excited to provide our platform to the largest community of mobile technology and innovations professionals in the world.

“Mobile World Congress attendees and exhibitors recognized the value of Zerista immediately. That’s fantastic validation of the desire for an event-specific, open social network that facilitates a greater flow of content and communication among attendees and exhibitors. With My MWC, attendees and exhibitors alike have a central place to find information and make Mobile World Congress into a very individual and personalized experience.”

- Steve Russ, VP of Marketing

The event social network — called My MWC — matches the event’s unique personality and enriches both the physical and virtual aspects of the show for everyone. My MWC maximizes the networking experience for attendees and exhibitors, which ultimately helps increase their satisfaction, customer loyalty, repeat attendance, and revenue.

SOLUTION SUMMARY:

• Zerista’s easy-to-use, intuitive platform integrates social networking, real-time communication and community-building to provide a richer experience for attendees, exhibitors and sponsors.
• My MWC centralizes and aggregates all of the relevant content for Mobile World Congress and makes it easily accessible to the different audiences involved in the event.
• Zerista connects the event ecosystem, creating a trusted customer relationship.

FEATURE SUMMARY:

Zerista’s platform delivers event-specific functionality that general-purpose social networks cannot provide, and it provides a balance of features that bring value to a number of constituencies, including attendees, exhibitors and event organizers.

Attendees:

• Personalize their event experience by networking with other attendees and exhibitors, scheduling meetings, creating a conference session schedule, and more – all in advance of the event. Networking also can continue long after the physical event has ended.
• Aggregate and filter event-related social media and web content in an intuitive, easy-to-find way.

Exhibitors & Sponsors:

• Create “social presences” for themselves and connect with attendees in multiple, more meaningful ways. This contributes to a better experience, brand awareness, and repeat participation.
• Extend the shelf life and value of their exhibition investment far beyond the show floor, both before and after the event.
• Generate additional connections and leads by participating in online event conversations.

Event Organizers:

• Offer a solution that maximizes networking opportunities beyond the physical event, enriching the experience for both attendees and exhibitors, and encouraging repeat – or even increased – participation in the next event.
• Establish attendee and sponsor contact to support customer relationship and community.
• Enterprise-class real-time API and XML integration to a wide variety of data sources and types (attendee, exhibitor, CAD/floor plan, social media, etc.).

The web-based My MWC portal includes features such as:

• Advanced search and matchmaking based on common interests
• Integration with and aggregation of popular social tools like Twitter, LinkedIn, Facebook and YouTube
• Meeting schedulers
• Networking tools
• Exhibitor profiles with aggregated social media, web content, and news feeds
• Embedded video and audio
• Exhibit hall and venue maps

For a presentation with screen shots click here.

SCREEN SHOTS:

My MWC Homepage:

Attendee Directory with Advanced Search and Social Profiles:

Example Attendee Profile:

Example Attendee Twitter and Blog Aggregation:

Example Exhibitor/Sponsor Profile (with Social Media assets embedded):

Exhibit Hall Mapping (XML feed from CAD System):

Schedule Builder – Multiple Agendas (Main Agenda, Seminars, App Planet Agendas):