Case Study - Financial Services Conference
Posted by John
"The finished product looks fantastic, and the best part is people are already using it. We're really excited and hope that this rubs off on the membership and makes the event that much better." -Conference & Trade Show Organizer
We recently completed a successful project for a leading financial services conference and trade show. Given the turmoil in the financial services industry and resulting cutbacks in event attendance at financial services events, this client was focused on differentiating their event vs. competing events. Since attendees and exhibitors are reducing the number of events they attend, this client wanted to make sure that their event stands out and, as a result, remains the preferred event within their industry niche for attendees and exhibitors.
The client perceived the use of social networking as a key point for differentiation. This client took a multi-platform strategy that includes both general purpose social networks (LinkedIn, Facebook, Twitter) and event-specific social networks (Zerista). They decided to use Zerista to meet a significant functionality gap within the general purpose platforms: in-depth event-specific social networking and scheduling functionality.
Key functionality provided by Zerista included the capabilities to:
- Search a complete attendee directory
- Schedule 1:1 meetings with other attendees
- See who else is attending specific sessions, keynotes, and workshops
- Build and export a personalized schedule and itinerary
The solution had a significant impact on the conference experience:
- More than 3,000 messages, contacts, and meetings were created within the solution
- More than 475 attendees created event-specific profiles to share with other attendees
- Strong positive feedback from users
To read more about this case study, please click here: Financial Services Case Study.