Global Conference Case Study
Posted by John
We recently worked with an academic association on their annual conference. One of the unique aspects of this conference was its international audience: more than 50% of the attendees were from outside of the United States. The conference attracted more than 1,000 attendees from over 30 countries, with significant representation from Europe, India, and China.
Given this global audience and the fact that our software is currently English-only, we were curious to see how well our software tools would be adopted. We shouldn't have been. In fact, we saw that international adoption was the key driver of activity within the community. Many of the most active users were from around the world. Within less than 48 hours, close to 20% of international attendees were already activety using the system.
There's a more general observiation here. For conferences with geographically dispersed audiences, web-based social event tools like Zerista's add a significant amount of value to attendees.