April 21, 2010
Sam Smith, one of the leading event technology analysts, provides an in-depth assessment of Zerista’s Mobile Community Platform.
Sam sees Zerista as a “game changer for small events.” He goes on to say that he sees Zerista as “more than a mobile social network” but also “a mobile communication system for small groups.”
Sam’s bottom line is that “the Zerista mobile community is more of a communication platform than a private social network. It allows you to form ‘disposable communities’ and help them communicate, collaborate and share – while they are on the go.” We look forward to seeing how our platform is being used at events and sharing new things we learn.
To read the entire article visit Interactive Meeting Tech Blog.
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Corporate, Events, Mobile Social Network, conferences, location based mobile applications, mobile applications | Tagged: event networking software, networking, social media at events, social media at conferences, social media, mobile, mobile communities | 
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Posted by John Kanarowski
January 5, 2010
“Networking is core to Enterprise 2.0, and Zerista’s solution enables our entire ecosystem – attendees, subject matter experts, exhibiting companies, and sponsors – to interact before, during and after the event. We’ve seen hundreds of members of the ecosystem using the site. What’s more, the initial feedback has been really positive. Zerista provides our core stakeholders a great way to enhance their experience at the inaugural Enterprise 2.0 Conference San Francisco.”
- Alex Dunne, Executive Producer, Live Events Group, TechWeb
Many events we work with are interested in protecting — and equally important, extending — their core franchise. Our platform enables them to do this by providing a next generation platform that integrates and aggregates the most relevant attendee, subject matter expert, exhibitor and sponsor in one easy-to-access place. The conference networking represents a highly interactive node within the broader social network. This enables key event stakeholders to get more value from the event, leading to increased event satisfaction, attendance, and loyalty.
Conference Social Networking Site Homepage:
Exhibiting Company Profile with Embedded Slide Presentation:
Leave a Comment » | Case Study, Events, Matchmaking, Uncategorized | Tagged: case studies, conferences, event networking, Matchmaking, networking, social media at conferences, social networking | Permalink
Posted by John Kanarowski
March 21, 2009
Many event organizers that we work with are very concerned about their event’s attendance. What’s worked in the past is often no longer working. As a result, event organizers are working harder than ever at finding relevant content and expanding their audiences.
We hear many questions about content – What topics are compelling this year? Should we stick to the tried-and-true or branch out to new topics? Which speakers will be a draw this year? Should we change our format?
Equally common are questions about building out the audience: How can we increase repeat attendance? How can we appeal to the younger members of our audience? What can we do to retain current exhibitors and attract new ones?
We’ve worked with a number of events that are growing – some of them significantly. When you step back and look at what they are doing differently than their peers, you see that the event organizers are addressing these questions creatively and early on in the planning cycle.
A great example of this kind of approach is outlined in Chris Brogan’s excellent post The Art of Butts in Chairs.
Leave a Comment » | Events | Tagged: audience, conference attendance, content, exhibitors, networking | Permalink
Posted by John Kanarowski
