Success Story - Congress for the New Urbanism Conference Event Networking Solution
Posted by John
"The Congress for the New Urbanism is very excited to be using Zerista this year! Attendees have been impressed to find an event networking site that looks great and connects them with the colleagues they'll see at our conference. They're also using it to select and find sessions. It definitely surpassed our expectations." -CNU Communications Director
We recently completed a fun project working with a leading urban design conference in Denver. The Conference for the New Urbanism (CNU) is the nation's leading forum dedicated to advancing urbanism and promoting alternatives to sprawl.
We were excited to work on this project - not only because we support the general new urbanist principles, but also because we live and work in the types of communities that new urbanism seeks to encourage.
As background, New Urbanism is an urban design and development movement dedicated to implementing community-oriented principles of traditional town and city planning in contrast to the prevailing system of formless sprawl. New Urbanist developments are walkable, provide a diverse range of housing options, encourage a rich mix of uses, and provide welcoming public spaces as detailed in the Charter of the New Urbanism.
The conference attracts more than 1,000 attendees from around the world who particiapte in several hundred planned activities throughout the week.
Some of the key challgenges faced by the conference organizer:
• Strengthen relationships between core stakeholders - attendees, speakers and exhibitors
• Increase networking between attendees, speakers and exhibitors
• Increase productivity at the conference
The solution included the following key components:
• Attendee, speaker and exhibitor directories with detailed info on all key stakeholders
• Online conversations for attendees, speakers and exhibitors
• Personalized scheduling tools with ability to export MS Outlook, iCal and other calendar aps
The solution generated a significant ROI:
• 27% average increase in event networking due to Zerista (based on survey data)
• 10% average increase in overall event productivity due to Zerista (based on survey data)
If you have any questions or comments, please feel free comment below.